Thursday, April 25, 2024

“The Bellmen” is the kind of weak-kneed, cheeky comedy David Spade or Rob Schneider might have made a decade or so ago. It’s a lo-fi romp about a posse of misfit bellhops at a fancy Arizona resort that plays its thin premise loose and fast for sophomoric laughs; what deepens it are the inadvertently topical plot developments that involve hand sanitizer and a white person hijacking another’s heritage for their own gain.

The film centers on a boisterous, posturing hunk named Steve (Adam Ray), something of a throwback to the blow-dried salad days of Scott Baio and John Travolta. Steve’s proud and boastful of his station as bell captain, and a professed bellhop for life. His main ambitions besides quality service and landing a big tip are Kelly (Kelen Coleman, of “Big Little Lies”), the cute head concierge, and his frat boy hazing of new bellhops – if only Jerry Lewis could apply. People check in and people go, as the ribald bellmen bite their knuckles over statuesque check-ins while barely maintaining professional standards. Then there’s the big weekend where the hotel is filled with folks teeming to see a self-help spiritual guru named Gunther (Thomas Lennon, “Reno 911!”), who plays up his mystic Indian roots and arrives with a pair of comely attachés in bikinis who administer hand sanitizer liberally and regularly to a cult of wide-eyed worshipers. That hand cleanser, it turns out, does more than just sanitize: It opens your mind to the power of suggestion and loosens your purse strings. Steve smells something amiss, but he’s waived off as a goofball control freak to those slathered in the stuff.

Written and directed by Cameron Fife, extending a 2017 TV short, “Bellmen” runs freely with its shaggy dog underbelly of paradise concept, a genre for which “Caddyshack” (1980) remains the gold standard. The slack comedy notches its laughs mostly from Lennon’s slippery guru, who has an answer for everything from under a knowing, raised eyebrow, and his slinky twosome as they mind – and libido – control the masses with ease. The core story about Steve and Kelly’s budding romance never fully grabs, but Ray does get a solid opportunity to spread his comedic wings when his despondent Steve goes on a tequila bender south of the border. He’s holed up in one of those spare adobe dwellings you’d find in a Sergio Leone film, an unwanted houseguest of a señorita and her son who take pity on him but are also deeply annoyed by his drunken babbling and chest-beating bravado – which the language barrier serves only to deepen.

One can’t image Fife was tapped into the whole Covid-19 hand-sanitizer hoarding spectacle at the time of writing and filming. The timelines just don’t marry, which makes “Bellmen” both oddly timed and timely. It’s trite, innocuous fun. Just ring the bell and forget your bags.


Tom Meek is a writer living in Cambridge. His reviews, essays, short stories and articles have appeared in the WBUR ARTery, The Boston Phoenix, The Boston Globe, The Rumpus, The Charleston City Paper and SLAB literary journal. Tom is also a member of the Boston Society of Film Critics and rides his bike everywhere.