There are tricks (or, to put it more politely, techniques) to getting attention from the media, and who better than members of the media to reveal them to entrepreneurs and small-business owners?

That’s the idea behind Media Branding 2.0, a panel discussion and question-and-answer event planned for Tuesday at Ryles, the Inman Square jazz club.

The pitch from the organizers:

Come to this event to discuss how to craft a compelling story to grab the media’s attention, how you can be an expert resource to the media and ways to build stronger relationships with the media.

“If you want to build your brand, then there is nothing more powerful than a third-party endorsement for your credibility, visibility and professional career,” said Dan Schawbel, who brands himself a personal branding expert and organized the event.

That third party to which he refers, members of the media, is to be represented Tuesday by Lylah M. Alphonse, an editor and writer of the “In the Parenthood” column for The Boston Globe; Ted McEnroe, director of digital media for New England Cable News; Mel Robbins, a life and business coach with a syndicated talk show run out of WTKK-FM; and Lisa van der Pool, a staff reporter at the Boston Business Journal. The panel will be moderated by Barbara Quiroga, who runs an eponymous marketing and public relations firm also referred to as BQ+A.

The event is put on by Schawbel’s Millennial Branding LLC, which ran a Music Branding 2.0 panel at Ryles in March.

The company knows its bread and butter: the 6:30 to 9 p.m. event is bookended by half-hour bouts of networking, with the panel taking the middle hour to take audience questions.

“This is the first-ever audience press conference, where you are the media, you are the press conference, and you get to ask the questions,” Schawbel said in a press release.

That seems like a bit of hyperbole, since panels often take questions from the audience — the Music Branding 2.0 panel did — but by making the claim Schawbel got what he wanted: attention from the media.

Media Branding 2.0 takes place Tuesday from 6:30 to 9 p.m. at Ryles, 212 Hampshire St., Inman Square, Cambridge. General admission tickets are $17; student tickets are $5. For information, click here.

This post was written from a press release.