One ‘like’ for Cambridge Savings Bank equals $5 for kids camping
Cambridge Savings Bank announced a social media/social giving campaign Monday giving $5 to Cambridge Camping, which provides summer camp opportunities for children of low-income families, every time somebody “likes” the bank on its Facebook page. The campaign runs through July, said Kevin J. Fitzgerald, the bank’s acting president and chief executive.
“The level of charitable giving provided by Cambridge Savings Bank makes a difference in how children in our community experience their summer,” said Amy Stein, executive director of Cambridge Camping. “We’re grateful for this opportunity and excited by the potential to serve more children through this unique promotion.”
The bank has donated $7,500 to Cambridge Camping this year through its charitable foundation, Fitzgerald said. The Facebook campaign is designed to generate up to $2,000 more, as well as awareness for the organization.
The organizations are also encouraging people to spread awareness for the social giving campaign and Cambridge Camping by engaging friends on other social media platforms. On Twitter, people can add the hashtag #CCAandCSB to posts to interact with others interested in the promotion.
Cambridge Camping has been offered charitable day camps and overnight partner-camp experiences since 1893. It serves more than 400 kids a year, Stein said.
This post was written from a press release.