Scout magazines get ‘out of the mailbox,’ switching to drop-off in businesses, boxes
The Scout news and lifestyle magazines for Cambridge and Somerville will now be distributed to around 200 spots throughout the cities. It takes the magazines “out of the mailbox,” Scout leadership said in a Sept. 10 email, breaking a model of home delivery in place since the bimonthly magazines’ start.
Scout Somerville launched in 2009, followed by Scout Cambridge in 2013, but “between troubles with mail delivery, requests from residents of neighboring towns and interest from visitors, we knew we had to take distribution out of the mailbox and into the streets,” according to the email. The magazine said its research suggested the move will “greatly” increase readership, starting with its November/December issue.
The publisher of the Scout magazines is Holli Banks. The managing editors are Emily Cassel and Emily Hopkins.
In addition to drop-off locations inside businesses in the two cities, they said they are setting up outdoor boxes and recruiting local artists to help decorate them. Banks and the magazines’ director of business development, Jeffrey O’Connor, are looking to add more drop-off sites in what they call “a major effort to increase our visibility and reach.”
A mail subscription to the magazine is $24 at its online store.
This post was written from a press release.