CambridgeSide will host the MPowered pop-up shop this month. (Photo: Marc Levy)

Local minority- and women-owned businesses looking for a way to get in front of customers may get a storefront opportunity at CambridgeSide this month with MPowered, a pop-up shop.

The “interactive space celebrating diversity and equity in business” will have a rotating lineup of ventures and a goal of promoting existing small businesses, said Christopher Hope of The Loop Lab and Equity Intelligence, a boutique consultancy specializing in professional diversity, equity and inclusion staffing and training. It is Equity Intelligence that is opening the space in the mall.

Businesses interested in being featured or advertising in the store should contact hello@promotingequity.com, Hope said.

Melissa LaVita, senior marketing director at CambridgeSide, said the mall looked forward to “supporting these businesses to help them grow and gain additional exposure” throughout the month.

Another East Cambridge pop-up shop this month featuring small businesses owned by women: Viv For Your V’s bricks-and-mortar Feminist Bodega, coming Aug. 21-29 to 550 Cambridge St., East Cambridge.

This post took significant amounts of material from a press release.

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