Bank’s Facebook campaign pays off for youth camping association
Giant check time: Cambridge Savings got the 400 “likes” it wanted on its Facebook page and donated the promised $5 each for the Cambridge Camping Association, a bank publicist said Wednesday. The July drive was to add $2,000 for to the association’s work in providing summer camp opportunities for children of low-income families.
Actually, the drive resulted in more than 400 likes, publicist Tom Halkin said. But then, the bank says it has already donated $7,500 this year, with the social media drive bringing the total close to $10,000.
The Corporate Citizenship Summit organized annually by the Boston Business Journal gave the bank, in partnership with the Central Square Theater and Youth Underground Theater, one of four Partner of the Year Awards. (Other recipients with Cambridge ties included Draper Laboratory, Genzyme, Microsoft and Tsoi/Kobus & Associates.) The event was held Sept. 12.