Monday, June 24, 2024

Selling merch that plays off the iconic “Live Poultry Fresh Killed” sign isn’t the only way Mayflower Poultry lives on in East Cambridge since its departure last year.

There will also be a one-mile “Chicken Run,” sponsored by the East Cambridge Business Association. What’s expected to be the inaugural race is set for 1 p.m. Nov. 20 – shortly before turkeys step into the spotlight for the Thanksgiving holiday.

Mayflower Poultry opened in 1932 had been at 621 Cambridge St. since 1932 before closing in August 2021. The business association bought its widely known sign and trademark for $22,500, and the “Chicken Run Fresh 1 Mile” road race is its latest fun reminder of the landmark.

The race fee of $40 to $45 includes a “Chicken Run” long-sleeve T-shirt; after the “fun, fast and flat” USA Track & Field-certified one-mile run up Cambridge Street from Lechmere Square to Inman Square, the Cambridge Brewing Co. will serve its craft brews in the Inman Square East Cambridge Savings Bank parking lot, said Jason Alves, executive director of the association.

A further suggestion: “Head on to one of our many Cambridge Street restaurants for an array of chicken dishes such as chicken wings, chicken nachos and fried chicken,” Alves said in a Wednesday press release.

All skill levels are welcome in the run, which also has prizes for best costume worn by a runner and for those competing with the “biggest flock,” “smallest peeps” and “fastest chickens.”

Sign-ups are here.