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A cocktail served at the Friendly Toast in Kendall Squar
A cocktail served at the Friendly Toast in Kendall Square. A cocktail called the Strange Fruit caused controversy before it was cut from the restaurantโ€™s menu last month. (Photo: Lorianne DiSabato)

The Strange Fruit saga is not quite done.

The Friendly Toast restaurant in Kendall Square took a cocktail named the Strange Fruit off its menu last month after outrage grew at a drink with a name redolent of the lynching of Southern blacks.

A post Saturday by the drinkโ€™s creator brings an apology, explanation โ€“ and a demand for the restaurant he moved on from in February 2014.

Blogger and medical student Mita Shah Hoppenfeld identified the drinkโ€™s name as coming from a poem by Abel Meerpol in 1937 and sung by Billie Holiday in 1939, calling it and a 1965 version by Nina Simone โ€œa song of protest and grief so deep and palpable that I canโ€™t quite wrap my mind around it.โ€ She wrote Feb. 8 about bringing it to the attention of a Friendly Toast employee and the restaurantโ€™s tone-deaf immediate response, and the story went viral.

In dropping the drink, restaurant owners Eric Goodwin and Scott Pulver said Feb. 10 that they had come to understand it as โ€œa holdover from when many of our drinks were named after banned booksโ€ โ€“ in this case a 1944 novel of interracial romance by Lillian Smith that Holiday said was named after her song. โ€œWe kept the recipe and the name only because the recipe seemed to work. At the time we were not aware of the Billie Holiday song or the banned book โ€˜Strange Fruitโ€™ after which the drink was named. We should have been, but we werenโ€™t, and weโ€™re sorry,โ€ they wrote.

โ€œThe drink is no longer on the menu, and the person who originally devised the name has been gone for a long time now. We canโ€™t speak for their intentions when naming the drink. We donโ€™t know if they were trying to be edgy or in-your-face or flat-out racist,โ€ they said. โ€œWe think they were just going off of a list of banned books, but we donโ€™t know.โ€

On Saturday โ€“ more than a month after the furor โ€“ย the former bar manager of The Friendly Toast, William Yerxa, wrote to give his side of the story on Google+, confirming origins of the drink that were unknown to the employees who talked with Hoppenfeld.

โ€œI am embarrassed that I did not know the reference to the Billie Holiday song, as I had named the cocktail after the novel.ย If I had, I certainly would not have named a cocktail after it.ย I sincerely apologize for that,โ€ Yerxa wrote. โ€œHowever, I would like to make it known as public record that I am not trying to be โ€˜edgy or in-your-face or flat-out racistโ€™ โ€ฆ Call me ignorant, call me flaky, but please, donโ€™t call me racist.โ€

He did not mention Goodwin and Pulverโ€™s third possibility, which was also the reason he cited for naming the drink as he did.

In a letter he said was sent in mid-February to Goodwin and Pulver, he described reading Smithโ€™s novel as a high school sophomore and what he knew of her motivations: โ€œShe was a liberal white southerner with a bone to pick.ย Smith went on to be an activist for the Civil Rights movement until her death in 1966.โ€

โ€œYou see, though, you didnโ€™t know that.ย Neither did the blogger that created all of this incredibly factually incorrect recourse.ย She published an article that โ€“ in turn โ€“ resulted in me (indirectly) being called racist, ignorant and even stupid.ย And worst of all, you fed into that,โ€ Yerxa wrote.

Yerxa said he asked to speak with the owners by phone soon after Hoppenfeldโ€™s writing went public, but got no response.ย He wanted the owners to know he was โ€œtruly hurtโ€ by their failing to reach out to him for an explanation, and he ended his open letter with a request:

That you relinquish my cocktail list in its entirety.ย I know that this might seem over-dramatic, but I would like to really cut ties with The Friendly Toast, and โ€“ clearly โ€“ you wish to cut ties with me.

In an email late Monday, Goodwin said he wasnโ€™t familiar with Yerxaโ€™s letter.

โ€œWe have said all we have to say on the subject, and are moving forward, and have made the changes we need to,โ€ Goodwin said.

Yerxaโ€™s full statement is here.

Previous story: Friendly Toast takes โ€˜Strange Fruitโ€™ drink off menu after outrage arises over name

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Homepage imageย by Ted Eytan.

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