Saturday, May 25, 2024



Radio station 92.9-FM has an ad campaign on the red line that could stand to apply the station’s approach to programming. As suggested by the ads, a reasonable example of which is at top, the programming has “More music, less blah, blah, blah …” But for some reason saying that wasn’t enough, so the ads counterintuitively go on to add a completely unrelated element: a pun that takes the name of a band or song related to 92.9’s programming and puts a local spin on it. In the first ad, the band Linkin Park is renamed Linkin Park Street, linkin’ the horrific nu metal/rap rock band to the Park Street T stop.

Clever, if uncalled for.

Then, as though to prove one should always take one’s own advice – or at least think through the ramifications when you don’t – there is the second ad, in which a copywriter has taken the Red Hot Chili Peppers’ “Under the Bridge,” which is inspired in part by memories of scoring and shooting speedballs under a bridge, and changed it to the far more locally relevant “Under the Tunnel.”

Because, as you know, Greater Boston has no bridges. But it does have a tunnel.

And because everyone knows what’s under a tunnel, right? Not drugs, certainly.

Actually, there’s nothing under a tunnel, so this sign makes no damn sense.