Wednesday, June 19, 2024

A rendering of the Blue River adult-use cannabis shop coming to 966 Cambridge St. in Cambridge. (Image: Blue River)

Cambridge’s third adult-use cannabis shop and the first outside Central Square is set to open Saturday.

Blue River, a brand that sells its signature concentrates and drops in more than 150 shops clustered in Florida and Massachusetts, plans a noon ribbon-cutting on a flagship store under its own name at 966 Cambridge St., in the Wellington-Harrington neighborhood. It’s the former Harvard Glass space between Inman Square and the King Open and Cambridge Street Upper School complex.

A location at 690-694 Broadway in Somerville’s Ball Square is expected to open sometime this spring, the company said.

Founder Tony Verzura and chief executive Jessica Pelletier will be in Cambridge for the opening, according to a company press release, and the store will then be open for business. 

“All products available at Blue River will be completely solventless – an industry first – and will showcase other hand-selected Massachusetts brands with 15 percent of shelf space reserved for economic empowerment and social-equity companies,” the company said.

Yamba Market became the city’s first recreational weed seller April 20 and Western Front followed June 24: The shops are across the street from each other in Central Square. There’s a similar dynamic in Somerville, where there are two adult-use sellers and they’re across the street from each other in Davis Square: The Goods, which opened Nov. 17, and Sira Naturals, which began selling Ayr Wellness adult-use goods Nov. 28.