Wednesday, May 22, 2024

The Uber car service operates in and around Boston.

The car service Uber offered free rides to anywhere in October; this month’s free rides are designed to get people only to or from a polling place (as well as to get Uber a bunch of new users).

“Uber is teaming up with Rock the Vote to offer all voters in America who’ve never tried Uber a ‘Freedom Ride’ to their polling place. Unlike Paul Revere, your horse will be a sleek black town car or SUV,” the company says in its blog.

The Uber car-service app lets people call for and pay livery sedans and yellow cabs at GPS-estimated rates, but it’s been controversial in Cambridge and a handful of other cities. The company has responded to the controversy and increasing competition with marketing ideas such as free rides and publicity for its latest Boston vehicle: a black Porsche Cayenne.

The free trips for first-time riders are available through voting hours with some restrictions, including that the trip has to be worth $20.12 or less (get it?) and begin or end at a polling place. More details are here.