Marketing boot camp draws Cambridge students
Cambridge Rindge & Latin School students Mariana Rodriguez-Sousa and Kira Arnott took part in Eternship, a one-week marketing boot camp for local high school students run by the company Digitas, alongside some 20 students from Lynn Classical.
The immersion began June 28 and ended Thursday with presentations of student-created marketing campaigns — for real, and confidential, clients — to a panel of judges including Digitas executives and the president of the Ad Club, Kathy Kiely. Awards were given for the most creative, most strategic and most brand-building campaigns, as well as to the best team of storytellers, said Julie Gomstyn, of Digitas corporate communications.
Students were taught how to create a client campaign from start to finish, Gomstyn said. There were about 100 Digitas employees participating, meaning that since the launch of the Eternship program in 2000, more than 275 students have connected with 850 employee volunteers.
“Eternship is a great way for Digitas to connect with aspiring young talent,” said Heath Rudduck, executive vice president and executive director of creative at Digitas. “Our employees really love the opportunity to educate and mentor these students on the ins and outs of the advertising industry, and the energy and the ideas that the students provide are a testament to the program’s success.”
Digitas is part of Paris-based Publicis Groupe S.A. Activities span more than 104 countries on five continents, and the Groupe employs as many as 44,000 professionals.
This post includes material from a press release.