Monday, April 29, 2024

Shoppers in Found’s casual-themed vintage store in a six-month residency in Central Square. (Photo: Brooke Holder)

The newest edition of the flea market Found is in Central Square for the next six months, arrayed in three storefronts down Columbia Street off Jill Brown-Rhone Park.

In the first, called Found Black Label, rockabilly classics play over speakers greeting shoppers seeking a break from the outside winds to browse a mix of antiques and secondhand fashion. Curator and storefront designer Justin Gordon assembled antique displays from his inventory, and Found’s clothing vendors supplied the rest.

In the middle store are everyday casual-cool essentials such as long plaid skirts and chunky knit sweaters.

Store three is streetwear-focused, attracting customers searching for graphic tees, cargo pants, and oversized hoodies. The store is a partnership with longtime collaborator Stale Vintage.

Caps in Found’s streetwear-themed vintage store in Central Square. (Photo: Brooke Holder)

The Found stores, bringing together the wares of 17 vendors from across the Northeast, are in a residency organized by Fenway Flea creators Original Markets LLC. The founder and CEO of Found and Original Markets is Megan Fehling, who introduced the concept at a Vintage Market and Block Party on Dec. 2.

“It’s really cool to have a more permanent location,” said Fehling from behind the counter of the middle store, “especially now that it’s getting colder outside.”

Adding semi-permanent space alongside pop-up markets, Found establishes a unique brand within Greater Boston. The rapid rise of Found speaks to demand.

“That’s obviously the dream, right? … We started in February, so to be here in December is really – I can’t fathom it sometimes. This has just really taken off to be more than I ever could have imagined,” said Fehling, who started Found with husband Rob Singh. “At the end of the day, I just want to have a good market, because if my vendors are happy, I’m happy.”

A Dec. 2 block party and outdoor flea market launched Found’s storefronts in Central Square. (Photo: Brooke Holder)

Found commemorated the opening of these storefronts with a block party and outdoor flea market. At the block party, tents filled both sides of the small section of road in front of the three stores.

Parents walked arm and arm with their children past groups of elaborately dressed teenagers; an elderly couple compared coats inside a storefront. People fished through $10 and $5 bins, mingling in everything from early 2000s streetwear to full 1970s rocker-revival gear. Street photographers darted among the crowd, taking pictures of the outfits.

First-time Found shoppers Sumdari Parise, Abby Wilson, and Elura Tsai said they’d learned of Found through TikTok posts and word of mouth. “I’ve been to [events like this] before in other cities,” Parise said. “But not here.” Wilson showed off a plum-colored beaded corset top with mesh overlays and explained the struggle to not overbuy. “We were all like, ‘We have to not go too crazy,’” Wilson said.

Browsing Found Black Label feels like a miniature gallery walk in which the antiques match the aesthetic of the clothing – an accomplishment of a frenetic week-and-a-half of curation bouncing between Central Square, Vermont and New York. It compels customers to spend time examining every piece. “There’s no other store like this,” Gordon said. “It creates an interesting vibe, and maybe people might be confused: ‘Is it like a gallery? Or can we buy the stuff?’” (That’s easy: “You could buy it all,” Gordon said. “See it right there? Go home with it.”)

Shoppers in the skate-themed store with Stale Vintage. (Photo: Brooke Holder)

The skate and streetwear side of the clothing is overseen in store three by Cole Katz and partner Ryan Merikkan of Stale Vintage, who got involved with Found through the Fenway Flea. Katz and Merikkan are dedicated skaters taking inspiration from early 2000s style – like much of what currently lives on fashion runways – such as baggy denim and boxy statement tees worn by skaters in the Y2K era.

“I think skating does a lot for fashion and how people express themselves,” Katz said.“More people who do not skate have been adopting our style.” Stale also donates used boards and other gear to kids looking to get into skateboarding. “The skate community is very welcoming,” Katz said. “Skateboarding could change their lives.”

Found at Market Central is open 11 a.m. to 7 p.m. Tuesdays through Saturdays and noon to 5 p.m. Sundays at 5 Columbia St., Central Square, Cambridge. Information is here.