Monday, April 29, 2024

A pair of platform sandals with a Studio 54 vibe are $32 on Wednesday at Buffalo Exchange in Somerville’s Davis Square. (Photo: Marc Levy)

Studio 54 1970s club style comes to Cambridge this weekend with ManRay’s “54 Love Train” on Sunday, preceded by an “Ashes to Ashes” David Bowie tribute night on Saturday and a Summer Shack Studio 54 Drag Brunch on Sunday morning.

Started by Ian Schrager and Steve Rubell in 1977 in Manhattan on 54th and 8th street, Studio 54 quickly became the most popular and exclusive discotheque in New York. Admittance into the nightclub’s legendary nightly parties was a status symbol, and Rubell monitored the guest lists strictly, often choosing to admit societal outcasts over popular celebrities.

Studio 54 became a second home for many in the LGBTQ+ community. Queer fashion trendsetters such as transwoman and drag performer Potassa De La Fayette thrived there, and their style captured public attention, exposing many to the exaggerated and avant-garde aesthetics of camp fashion.

The boldness and elegance continues to capture the imagination of those born too late to experience it. The decade’s trends share similarities with early 2000s Y2K styles, another fashion era gaining popularity in the past few years.

If you’re going to ManRay or other parties with a 1970s theme, a good place to start hunting for outfits is Cambridge’s Garment District. The “sparkles” rack is your best friend. Look for anything diamond-shaped, cropped or backless. Wear flowy bell-bottom pants for a Cher-like effect.

Chain mail tops and dresses with scandalous plunging necklines were popular among 54 celebrities such as Grace Jones. If sequins sound overwhelming, look for shiny metallic gold, silver or midnight blue fabrics. Jones is a great reference point for any Studio 54 outfit; she performed there frequently and was famous for her incredible club wear.

The era’s fashion ranged uniquely from casual to extravagant. If a white horse and a red ballgown à la Bianca Jagger are unavailable, a cropped T-shirt or tight tank top with jeans works just as well. Think Diana Ross in her  torn “No Sweet” tee dancing like nobody’s watching.

Bell bottoms, hip huggers and bootcut jeans were popular among the original disco generation. So were cropped graphic tees and form-fitting halter tops. Most thrift stores in the area should have these items. Found in Cambridge’s Central Square and Buffalo Exchange in Somerville’s Davis Square are good places to look.

Another look from ’70s musicians frequenting Studio 54: styling a classy two-piece suit in a more casual, less boardroom way. Exaggerated popped collars, improperly fastened ties and deep V-necks are ways masculine fashion icons such as Mick Jagger took the stuffiness out of wearing suits and made them into perfect clubbing attire.

Look for shirts with dramatic and structured collars, and get creative with fabric types and color combinations. Raspberry Beret in North Cambridge has a variety of options for ’70s-style button-ups, stocking everything from shimmery solid colors to bold patterns.

Depending on the store, you can expect to spend anywhere from $20 to more than $60 on a complete outfit. 

If you want to avoid buying a full ensemble or new clothing, accessories are another way to create a 1970s club look. Bug-eyed Ray-Ban sunglasses, sequined gloves and belts and oversized statement hats will complete a closet-sourced outfit. Search for a specific item to build an outfit around pieces you already own, and look for a statement piece that will define the rest of the look. 

These outfits can be replicated also with pieces from Goodwill, which has outlets in Central and Davis. Don’t be afraid to dig through the racks for clothes with ’70s silhouettes: flared-leg pants, plunging cowl necks, sharp or ruffled collars and anything that sparkles. 

Buffalo Exchange, 238 Elm St., Davis Square, Somerville 

Found at Market Central, 5 Columbia St., Central Square, Cambridge

The Garment District, at 200 Broadway in The Port neighborhood near Kendall Square

Goodwill Stores, 520 Massachusetts Ave., Central Square, Cambridge; or 230 Elm St., Davis Square, Somerville 

Raspberry Beret, 2302 Massachusetts Ave., North Cambridge